Scooter Braun, born Scott Samuel Braun, is an American entrepreneur, investor, record executive, and former talent manager whose career has been closely tied to some of the biggest names in modern pop music. Born on June 18, 1981, he became widely known after discovering Justin Bieber and later working with artists including Ariana Grande, Demi Lovato, J Balvin, and The Kid LAROI. His business career expanded far beyond artist management through SB Projects, Ithaca Holdings, investments, and his leadership role at HYBE America.
Scooter Braun Quick Bio
| Profile | Details |
|---|---|
| Full Name | Scott Samuel Braun |
| Known As | Scooter Braun |
| Height | 5 ft 11 in (1.80 m) |
| Date of Birth | June 18, 1981 |
| Age | 45 years old (as of September 2026) |
| Birthplace | New York City, New York, United States |
| Nationality | American |
| Profession | Entrepreneur, investor, record executive, and former talent manager |
| Years Active | 2003–present |
| Education | Greenwich High School; attended Emory University but did not complete a degree |
| Parents | Ervin Braun and Susan Braun |
| Siblings | Four siblings |
| Marital Status | Divorced |
| Former Wife | Yael Cohen |
| Marriage | 2014 |
| Divorce Finalized | 2022 |
| Children | Three — Jagger Joseph, Levi Magnus, and Hart Violet Braun |
| Current Relationship | Sydney Sweeney |
| Estimated Net Worth | Approximately $500 million–$1 billion; estimates vary and are not independently verified |
| Main Source of Wealth | Entertainment, artist management, business ventures, investments, music assets, and company transactions |
| Known For | Discovering and managing Justin Bieber |
| Other Major Artists Associated With His Career | Ariana Grande, Demi Lovato, J Balvin, Kanye West, The Kid LAROI, Usher, Tori Kelly, Carly Rae Jepsen, Dan + Shay, Quavo and others |
| Major Company | SB Projects |
| Other Businesses | Ithaca Holdings, Schoolboy Records, RBMG, TQ Ventures, Mythos Studios |
| Justin Bieber Connection | Discovered Bieber through YouTube videos in 2008 and helped launch his professional career |
| Ariana Grande Connection | Signed Grande to his management company in 2012 |
| SB Projects | Entertainment and artist-management company founded by Braun |
| RBMG | Co-founded Raymond Braun Media Group with Usher |
| Ithaca Holdings | Founded by Braun as an entertainment holding company |
| Big Machine Acquisition | Ithaca Holdings acquired Big Machine Label Group in 2019 |
| HYBE-Ithaca Deal | HYBE acquired Ithaca Holdings in 2021 for approximately $1.05 billion |
| Taylor Swift Connection | The Big Machine acquisition placed the master recordings of Swift’s first six albums under Ithaca’s ownership; the masters were later sold to Shamrock Capital and ultimately acquired by Swift in 2025 |
| HYBE America Role | Former CEO of HYBE America |
| HYBE America Tenure | 2021–2025 |
| HYBE Transition | Stepped down as CEO in 2025 and moved into an advisory role |
| HYBE Board Status | Resigned from HYBE’s board in 2026, while continuing to work with the company in an advisory capacity |
| Artist Management Retirement | Retired from day-to-day artist management in 2024 after about 23 years |
| Current Career Focus | Business strategy, investments, entertainment ventures, and advisory work |
| Investment Interests | Technology, entertainment, consumer businesses and venture capital |
| Notable Investment Associations | Uber, Spotify, Pinterest, Lyft, Waze, Dropbox, Ro, Noom and Liquid I.V. |
| TQ Ventures | Co-founder/investor associated with the venture-capital firm |
| Mythos Studios | Co-founded entertainment venture with David Maisel |
| Film Work | Producer and executive producer on entertainment projects |
| Notable Production Credits | Justin Bieber: Never Say Never, Scorpion, Jem and the Holograms and Dave |
| Philanthropy | Has supported charitable and humanitarian initiatives, including children’s and health-related causes |
| Major Career Breakthrough | Discovering Justin Bieber and turning a YouTube discovery into an international music career |
| Career Style | Combines entertainment management, branding, business development, investing and technology |
| Zodiac Sign | Gemini |
| Height in Centimeters | Approximately 180 cm |
| Height in Meters | Approximately 1.80 m |
| Weight | Not reliably confirmed by authoritative public sources |
| Religion/Family Background | Raised in a Jewish family |
| Early Career | Promoted events and worked in entertainment and marketing before becoming a major music manager |
| School Years | Attended Greenwich High School and was involved in basketball and student leadership |
| Major Career Era | 2008 onward, following his work with Justin Bieber |
| Management Milestone | Built a roster featuring several internationally successful artists |
| Business Milestone | Built Ithaca Holdings into a major entertainment company before its acquisition by HYBE |
| 2024 Career Change | Chose to step away from full-time artist management to focus more on family and executive responsibilities |
| 2025 Career Change | Left the CEO position at HYBE America and became a senior adviser |
| 2026 Status | Focused on business, investments and advisory work after leaving HYBE’s board |
| Public Profile | One of the most recognizable American entertainment executives of the modern pop-music era |
| Career Significance | Helped shape the careers and business operations surrounding several major contemporary artists |
| Net Worth Note | No official public figure confirms his exact personal wealth; estimates should be treated as approximate rather than fact |
| Overall Career | From event promoter and young talent manager to entertainment entrepreneur, investor and senior music-industry executive |
Scooter Braun Images
A Timeline Scooter Braun
| Year | Timeline |
|---|---|
| 1981 | Born Scott Samuel Braun on June 18 in New York City. |
| Early 2000s | Began working in entertainment promotion and marketing while attending Emory University. |
| 2003 | Started his professional career in entertainment. |
| 2008 | Discovered Justin Bieber through YouTube and helped develop his early music career. |
| 2010 | Expanded his entertainment business and continued building SB Projects and RBMG. |
| 2012 | Began managing Ariana Grande, adding another future global pop star to his roster. |
| 2012 | Received the ACLU Bill of Rights Award for his philanthropic efforts. |
| 2013 | Named to TIME 100, recognizing him among the world’s influential people. |
| 2014 | Married Yael Cohen in Whistler, British Columbia. |
| 2015–2018 | Expanded into film and television production while continuing to manage major artists. |
| 2017 | Received a Grammy nomination for Album of the Year for Justin Bieber’s Purpose. |
| 2018 | Received the Harry Chapin Memorial Humanitarian Award and Save the Children’s Humanitarian Award. |
| 2019 | Ithaca Holdings acquired Big Machine Label Group. |
| 2020 | Big Machine’s master recordings were sold to Shamrock Capital. |
| 2021 | HYBE announced its acquisition of Ithaca Holdings for approximately $1.05 billion. |
| 2022 | Received his second Grammy nomination for Justin Bieber’s Justice (Triple Chucks Deluxe). |
| 2022 | Divorce from Yael Cohen was finalized. |
| 2023 | Served as CEO of HYBE America while expanding his executive and investment activities. |
| 2024 | Announced that his 23-year career as a day-to-day music manager had ended, shifting his attention toward executive work and family. |
| 2025 | Transitioned away from the CEO position at HYBE America and continued in an advisory capacity. |
| 2026 | Continued working across entertainment, investments and business strategy. His relationship with Sydney Sweeney also became Instagram official in April 2026. |
Scooter Braun Family
| Family Member | Relationship | Details |
|---|---|---|
| Ervin Braun | Father | Scooter Braun’s father. |
| Susan Braun | Mother | Scooter Braun’s mother. |
| Adam Braun | Brother | Entrepreneur and founder associated with Pencils of Promise. |
| Yael Cohen | Former wife | Married Braun in 2014; their divorce was finalized in 2022. |
| Jagger Joseph Braun | Son | One of Braun’s three children with Yael Cohen. |
| Levi Magnus Braun | Son | One of Braun’s three children with Yael Cohen. |
| Hart Violet Braun | Daughter | Youngest of Braun’s three children with Yael Cohen. |
| Sydney Sweeney | Partner | Braun and Sweeney made their relationship public on Instagram in April 2026. |
Scooter Braun Awards & Nominations
| Year | Award / Recognition | Category | Result |
|---|---|---|---|
| 2012 | ACLU | Bill of Rights Award | Won |
| 2013 | TIME | TIME 100 Most Influential People | Selected |
| 2017 | Grammy Awards | Album of the Year — Purpose by Justin Bieber | Nominated |
| 2018 | Harry Chapin Memorial | Humanitarian Award | Won |
| 2018 | Save the Children | Humanitarian Award | Won |
| 2021 | Gotham Awards | Breakthrough Series — Shortform, Dave | Nominated |
| 2022 | Grammy Awards | Album of the Year — Justice (Triple Chucks Deluxe) by Justin Bieber | Nominated |
| 2018 | Clio Music | Music Impact Award | Honored |
Scooter Braun Dress Collection
| Category | Publicly Documented Information |
|---|---|
| Suits | Braun is frequently photographed in tailored suits at entertainment events and award ceremonies. |
| Casual Wear | His recent public appearances commonly show T-shirts, jeans, shorts, casual jackets and baseball caps. |
| Formal Shirts | White and neutral-colored shirts are recurring choices for formal appearances. |
| Designer Wardrobe | A complete personally owned designer wardrobe has not been publicly documented. |
| Signature Style | Generally understated, modern and relaxed rather than heavily fashion-focused. |
Scooter Braun Watch Collection
| Watch / Category | Details |
|---|---|
| Luxury watches | Braun has been photographed wearing watches at public appearances. |
| Black-strap watch | A watch with a black strap was visible during a 2026 outing, but the exact brand and model were not reliably identified. |
| Rolex | No reliable source confirms a specific Rolex as part of Braun’s personal collection. |
| Patek Philippe | No reliable source confirms a specific Patek Philippe as part of his collection. |
| Audemars Piguet | No reliable source confirms a specific model as personally owned by Braun. |
| Collection value | Not publicly documented. |
Scooter Braun Car Collection
| Vehicle | Information |
|---|---|
| Vintage Ford Bronco | A vintage Ford Bronco has been seen during outings involving Braun and Sydney Sweeney in 2026, but reporting identifies the vehicle as particularly associated with Sweeney. |
| Other Cars | There is no reliable, comprehensive public record confirming a personal multi-car collection belonging to Braun. |
| Luxury Car Collection | Not publicly documented with enough evidence to list specific vehicles as owned by him. |
| Collection Value | No reliable public valuation available. |
Scooter Braun Social Media
| Platform | Account / Information |
|---|---|
| @scooterbraun — his main personal Instagram account. Current third-party tracking places the account at roughly 3.6 million followers, although follower numbers change regularly. | |
| X / Twitter | @scooterbraun is associated with Braun, although search results also contain similarly named accounts, so users should verify the profile before following. |
| Public references associate Braun/SB Projects with Facebook pages, but the personal account should be verified before treating a page as official. | |
| YouTube | Scooter Braun/SB Projects has been associated with YouTube and entertainment content. |
| Official Website | ScooterBraun.com — his professional website describes his work across culture, technology and philanthropy. |
| Social Media Content | His public posts commonly cover work, entertainment, travel, family moments, philanthropy and personal interests. |
| Relationship Updates | Braun and Sydney Sweeney made their relationship Instagram official in April 2026. |
